Yale School of Medicine and Yale Medicine made their debut on Broadway this summer with a rotating electronic ad displayed on the Nasdaq building in the heart of Times Square.
The digital billboard recognized the medical school and its clinical service as “world leaders” in research and clinical care in neuroscience, cancer, cardiovascular health, inflammation science, metabolic health, genetics, women’s health, orthopaedics, children’s health, and biomedical engineering. The photos of four members of Yale’s medical faculty were chosen to represent the tripartite mission of the Yale School of Medicine, a range of departments, and the school’s diverse faculty.
The 15-second message, which rotated through the various specialties, appeared four times each hour, 20 hours per day from July 1 through July 8. An estimated 1.5 million New Yorkers and visitors to Times Square from throughout the world viewed the ad during one of the summer’s peak weeks.